This week's roundup: Farmers are selling cattle, Feedgrain Focus, The Australian Agriculture Equipment Market, Fuel Reality Hits Hard, Australia secures fertiliser, and more updates. Plus, fresh listings, auction dates, and more from across Australian ag. Let's get into it →

Farmers are selling cattle in record numbers as feed becomes scarce and an El Niño is forecast

Cattle are being trucked to saleyards, agistment properties and abattoirs across the eastern states as the drought intensifies. (Supplied: Amanda Thorpe)

In short:
An Upper Hunter saleyard has held its biggest cattle sale in 20 years as the drought intensifies. Feed shortages and a dry outlook are driving the cattle sell-offs across New South Wales.

What's next:
The Bureau of Meteorology says there is an "increased chance" of an El Niño later this year

Staring down the barrel of no feed, high diesel costs and now an El Niño forecast, farmers are offloading livestock in droves.

Across New South Wales, more than half a million cattle have already been sold through saleyards this year, up from around 377,000 head this time last year.

At Scone, in the NSW Upper Hunter, agents have just held their largest cattle sale in 20 years.

"We went close in 2016-17, with the last drought," stock agent Stuart Sheldrake said.

Tuesday's sale was second only to a yarding two decades ago, almost to the day, where 3,647 head were sold. 

Livestock agent Stuart Sheldrake is expecting more big yardings in the lead-up to winter. (ABC Rural: Amelia Bernasconi)

Scone has already seen more than half of last financial year's total volume of cattle go through the yards in just 11 weeks this year.

Mr Sheldrake said it was a telling snapshot of how dry the Hunter Valley had become.

"We came off an unbelievable first half of 2025, and then the tap turned off at the end of August," Mr Sheldrake said.  "It's been short and sharp."

Scone broke it's 24 hour rainfall record earlier this year, but the mass volume of rain came in just a two-hour window, too quickly to really soak in.

Hot, dry conditions have absorbed any moisture.

The current conditions are increasingly being compared to those of the 2016-2019 period, which was dubbed the worst drought in living memory.

Many in the industry have been quick to enact drought management plans this time around, making tough calls to sell stock to protect their core breeding herd.

Agents say cattle are largely in good condition despite the challenging season. (ABC Rural: Amelia Bernasconi)

Mr Sheldrake said the impacts of the Middle East conflict were also playing a huge part in drought decisions.

"With fuel prices at the moment, freight, and lack of stock feed about, it's an easy decision this time in for them to sell and obviously put a bit in the back pocket as well."

The saving grace at the moment has been a much stronger cattle market.

"We've never experienced a dry time like this and experienced a market as well as it is," Mr Sheldrake said.

And with winter just around the corner, Mr Sheldrake said the livestock sell-off would likely continue.

Singleton held its biggest sale in eight years on Wednesday, and early yarding numbers suggested the Dubbo cattle sale could break its record tomorrow.

Amanda Thorpe has sent over 600 cattle away for agistment, with six-month-old weaners seeing grass for their first time (Supplied)

El Niño forecast, but farmers are already feeling the big dry

"There's nothing on the horizon... " It's going to be a tough winter," Mr Sheldrake said.

Western NSW grazier Amanda Thorpe said a lot was being thrown at the farming sector, as she too navigates the drought.

"It seems like the world's on fire. There are so many other factors that normally wouldn't come into this decision, such as fuel security and cost," she said.

Western NSW grazier Amanda Thorpe says sending cattle away for agistment has been a huge relief after months of feeding in bone-dry conditions (Supplied)

Ms Thorpe has already sold some young stock but is holding on to the breeding cows she has invested heavily in, sending them off on agistment.

"We have sent four road trains to Wanaaring [north-west of Bourke, NSW] and three to Longreach [in central Queensland]," she said.

"We have been feeding since October and are a bit emotionally spent — still burnt from the last drought.

"Sending the girls has taken the pressure right off! It's created some breathing room for us and the remaining stock here."

She likened buying stock after the last drought to "the Hunger Games" but after a big investment then, she is determined to see them through.

"We bought heaps of heifers at the time and went for the long game; those girls have served us well, and I don't want them to go."

In Central West NSW, the heat, lack of rain, dry winds and water evaporation have caused drought conditions to hit some producers "fast and hard". (Supplied)

Ms Thorpe said there were "hard lessons" learnt during the last drought.

"[It's] still burned in everyone's memories, so we're really drought-weary. We can't believe we're here again.

"I think people are taking it a little harder because it has come so fast and hard. We did have a good patch there, but we're right back there again."

📈 MARKET PULSE - 2026 Commodity Outlook:

Feedgrain Focus: Northern values jump as input costs hit

Many growers have urea on farm, but are concerned that further supplies for top-dressing their winter crops will be hard to get at an affordable price. Photo: Mark Modra

HEAVY rain and flooding in parts of Queensland, and compounding uncertainty around supplies of urea for the upcoming winter-crop season, have created some big spikes in the northern market this week.

In the south, the impact of dearer fuel and urea prices is being softened by the rosy start to the season, thanks to rain that fell at around the same time hostilities between Iran and US-Israeli forces escalated.

Feb 26

Today

Downs barley

$355

$363

Downs SFW

$350

$363

Downs sorghum

$338

$350

Mel barley

$343

$343

Mel ASW

$348

$345

Table 1: Indicative prices in Australian dollars per tonne.

Rain and mixed conditions impact the north

Some cropping areas in Central and southern Qld received some very heavy rain in the week to 9am today.

Higher registrations include: Clermont 110mm; Dalby 73mm; Emerald 185mm; Jondaryan 50mm; Macalister 114mm; Miles 217mm, and Roma 72mm.

However, many districts received no rain, and the experience was similar in northern New South Wales, where higher registrations include: Narrabri 86mm; Pallamallawa 45mm; Parkes 59mm, and Quirindi 20mm.

In Qld, rain caused some road closures, but growers were generally able to outload their sorghum to export.

Uncertainty around fuel pricing and supply has been a bigger issue following a diesel price rise of around 25 per cent since the Middle East conflict closed the Strait of Hormuz.

“We’re going to take a hit this week because it is so hard to change existing contracts,” Ambrose Haulage managing director Jim Ambrose said.

“We’ve priced new freight at rates to regain losses, and our customers have been wonderful.”

They include grain-trading companies, and runs include triples at Hebel on the Qld-NSW border going to feedlots in Condamine.

Mr Ambrose said the fuel hike has added around $3.50/t to the base central Downs to Brisbane rate of $30/t.

One grain trader said he acknowledged the higher fuel prices that trucking companies were paying.

“We were paying $30/t freight last week from the central Downs to Brisbane, and now they’re up to $35; that’s our margin gone,” the trader said

The Goondiwindi-based Ambrose Haulage is running 35 trucks, and Mr Ambrose said even their trucks on the Hebel-Condamine run have been able to access fuel.

Mr Ambrose explained the economics and said the company tries to be transparent on its pricing to customers.

“That western work is expensive on fuel; it’s 30-40c [per litre] more.

“Western fuel is dearer; our cheapest fuel is always in Brisbane.

“Transport’s not easy at the moment.”

Mr Ambrose is hopeful prices will drift lower by next week as Australia takes comfort in assured supply for the domestic market, despite the Middle East conflict.

“I’m assuming this will be a storm in a teacup and it will be back to normal in a fortnight.”

Sunrise Commodities managing director Scott Merson said farm gate values for sorghum rose by around $10/t over the past week.

“A lot of delivered values were higher than that,” Mr Merson said.

The stronger prices were paid for the delivered Brisbane market, where recently harvested sorghum is being exported in bulk to China.

“The rain slowed down selling, but logistically, it was not a massive issue.”

Most sorghum on the western and central Downs, and in northern NSW beyond the Liverpool Plains, has been harvested.

Some sorghum downgraded because of the rain has been trading in small amounts into piggeries at a discount of around $20/t to the top grade.

“On the whole, it’s not a big problem.”

Traders report little interest from Qld and northern NSW growers in selling wheat at current levels, and with barley stocks limited north of the border, NSW growers are holding what they have.

That means most new business is being executed out of up-country warehousing.

With limited subsoil moisture in most cropping districts in northern NSW, and growers alarmed by the prospects of in-crop urea being expensive and hard to get, the region’s winter crop may be a small one.

“If this continues, we could run to cover the cost of execution (of cereals) to the Downs from South Australia; it’s happened before.”

ASW-type wheat has traded into some Downs sites at a high of $370/t in the past week, although most trades have been closer to $363/t.

“Growers are not selling; where the grain is, they’re bone dry.

“What farmers are saying to themselves is: Even if we do get rain, are we better off following through to the summer crop?

As growers look at the heady cost of production for new-crop, based on the Middle East conflict’s impact on fuel and fertiliser, they are feeling that new-crop owes them even more than the current crop.

“In Queensland, we’ve got 900,000 head of cattle to feed…and then there’s the chooks; that’s a lot of demand.”

AgVantage Commodities broker Brendon Warnock said this week has seen increased volatility and uncertainty based around the fuel and fertiliser markets, both price and supply-wise.

In contrast to this time last year, when ex-Tropical Cyclone Alfred set up northern NSW for a strong start to winter cropping, Mr Warnock said confidence in new-crop planting was limited.

“People are mentioning that if things don’t change, [they] just won’t plant,” Mr Warnock said.

“If we were to get an east-coast low…and a widespread 200mm, they would go ahead and plant something.

“We haven’t seen a widespread rain event, and growers are saying that maybe this is the grain that’s going to have to last me for two years,” he said of on-farm stocks.

Mr Warnock said the steady increase in prices, as has been evident on AgVantage Commodities’ Market Place trading platform, shows consumers are extending coverage as prices firm.

Southern sales subdued

In Victoria, Pinion Advisory broker Andy Brown said grower selling has remained thin, with higher road freight rates to reflect dearer fuel negating firmer cash prices for wheat and barley.

“The market has snuck up, but we’ve probably lost more in freight to get it to port,” Mr Brown said.

Despite expensive fuel and urea, he said the mood in Vic was upbeat following “unbelievable rain” of 50-200mm over much of Vic’s key grain-growing regions.

“It doesn’t get much better.”

Mr Brown said he fielded three questions from just about every grower who rang him after the rain.

“The first was about fuel, the second was about urea, and the third was about canola seed.

“Everyone is upbeat, other than the fact that inputs are more expensive.”

Canola’s in-crop appetite for nitrogen has not dented its appeal to Vic growers.

“Gross margin-wise, canola is going to be well ahead of wheat; at $750/t Geelong, it’s stacking up.

“Potentially, we’ll see a few more pulses going in the ground, just because of the price of urea.”

🚜 AG MACHINERY

The Australian Agriculture Equipment Market was valued at USD 2.36 billion in 2025, and is projected to reach USD 2.73 billion by 2031, rising at a CAGR of 2.46%.

IMPACT OF TARIFF

  • Tariffs have increased input costs and exerted downward pressure on demand for new agricultural machinery. However, their overall impact on Australia’s farm equipment market has remained relatively limited, reflecting the sector’s strong reliance on imported machinery and the country’s generally low applied tariff regime.

  • In the short term, higher prices have constrained farm investment, encouraged greater reliance on used equipment and rental services, and placed pressure on farm profitability. Over the longer term, while tariffs may offer some temporary protection to domestic manufacturers, their contribution to strengthening local production capacity has been modest.

AUSTRALIA AGRICULTURAL EQUIPMENT MARKET TRENDS

Technological Innovation and the Rise of Autonomous Farming

  • The Australian agricultural sector is experiencing rapid transformation, driven by accelerating innovation and the widespread adoption of advanced technologies such as GPS guidance, precision farming systems, and telematics.

  • Several leading original equipment manufacturers (OEMs) operating in Australia - including John Deere, AGCO, CNH Industrial, and Kubota - have already incorporated GPS and telematics into their latest tractor models.

  • In 2025, John Deere also introduced its next generation of round balers for Australian farmers, designed to deliver improved performance, intelligent connectivity, and consistently high-quality bales.

Growing Prominence of Electric Agricultural Equipment

  • The Australian agricultural industry is undergoing a steady acceleration in machinery electrification, supported by advances in technology, proactive government policy, and increasing cost and sustainability pressures across farm operations.

  • Reduced carbon emissions, lower fuel costs, and government incentives are making this transition attractive. As battery technology improves, electric tractors will become more viable for mainstream farming.

  • In May 2025, John Deere unveiled its E-Power tractor prototype in Australia, incorporating high-performance KREISEL batteries with patented immersion-cooling technology. The prototype provides a continuous 130-horsepower output with instant torque, making it well-suited for intensive agricultural operations.

Growing Usage of Alternative Fuels in Agricultural Tractors

  • Traditionally, farmers have relied on manufacturer-built, diesel-powered tractors, as diesel engines deliver the high torque required for demanding field operations. However, advances in engine and machinery technology have improved efficiency, enabling modern equipment to perform the same tasks with lower power requirements.

  • The government support increased in 2025, with substantial federal and state funding for low-carbon and renewable fuels, mainly focusing on long-term capacity development and providing limited immediate incentives for farmers.

  • In 2024, New Holland unveiled a prototype LNG-powered T7 series tractor, positioned as a future solution for Australian farmers and designed to potentially operate on captured methane from livestock waste, supporting circular and sustainable farming systems.

AUSTRALIA AGRICULTURAL EQUIPMENT MARKET DRIVERS

Growth in Winter Crop Productivity

  • Higher winter crop productivity in 2025-26 is expected to have a measurable impact on agricultural equipment demand in Australia in 2026. In Western Australia, winter crop production in 2025-26 is forecast to be the second-highest on record, largely due to above-average yields.

  • Higher production of wheat, barley, canola, and lentils is mainly driven by better yields and, in some cases, slightly larger planted areas. As yields rise, more work is required from machinery on each hectare, especially during seeding, spraying, and harvesting.

  • In South Australia and Victoria, crop production is improving after drought years. Production is expected to rise by 63% and 17% in 2025-26, which points to a return to more normal farming conditions.

Increased Investments in the Australian Agricultural

  • In 2026, higher Australian Government spending on agriculture will support a stronger demand for agricultural machinery. Government funding is improving farm profitability, giving farmers more confidence to invest, and making it easier to finance large equipment purchases.

  • In 2025, the Australian Government committed $3.5 million to develop Feeding Australia: A National Food Security Strategy. The strategy will be developed with farmers and fishers, industry and the community. It aims to boost the productivity, resilience and security of our food system.

  • Through the Natural Heritage Trust (NHT), the $302.1 million Climate-Smart Agriculture Program is encouraging farmers to adopt precision agriculture technologies, low-emissions machinery, and improved soil-management equipment.

Export Market Dynamics and Global Demand

  • The value of Australian wheat exports is forecast to increase by 7% in 2025-26 to $9.7 billion, as higher export volumes offset lower global prices.

  • Elevated output in Western Australia, Australia’s largest exporting state, is expected to underpin above-average export volumes in 2025-26, increasing reliance on high-capacity seeding, harvesting, and grain-handling machinery to manage larger crops within narrow seasonal windows.

  • Canola export values are forecast to rise by 5% to $4.2 billion in 2025-26, with volumes increasing by 6% to 5.2 million tonnes.

INDUSTRY RESTRAINTS

Rainfall Deficiency and Prolonged Drought Conditions

  • Australia’s agricultural productivity is being increasingly constrained by persistent rainfall deficiencies and deepening drought conditions, particularly across the country’s key food-producing regions

  • Large parts of Tasmania, Victoria, South Australia, southern and inland New South Wales, and much of Western Australia recorded below-average rainfall in 2025, with long-term deficiencies dating back to February 2024 continuing to weigh heavily on farm output. Rice production, which is entirely dependent on irrigation within the Murray-Darling Basin, has contracted sharply.

  • Conditions have continued to deteriorate through the irrigation season, with storage levels falling rapidly as irrigation demand peaks during summer, further tightening water allocations.

Declining Farmer Profitability and Commodity Price Weakness

  • Rising inflation and elevated agricultural input costs are expected to remain a constraint on demand for agricultural equipment in Australia in 2026, primarily through their adverse impact on farm profitability and cash flows. Farmer margins are projected to weaken in 2025-2026 compared with 2024-2025, driven by a combination of softening commodity prices and persistently high input costs.

  • Australia’s structural dependence on imported fertilisers further amplified cost volatility in 2025, exposing producers to global supply disruptions and geopolitical risks.

  • Heightened geopolitical tensions contributed to sharp price increases, with urea prices peaking at around $603.6 per ton in early September 2025, around 21% higher than at the start of the year 2025.

AUSTRALIA AGRICULTURE EQUIPMENT MARKET SEGMENTATION INSIGHTS

  • The agricultural machinery market is dominated by tractors, which are projected to hold the largest market share in 2025. This segment is expected to grow at a CAGR of 2.85%. Harvesting equipment, such as combine harvesters, accounted for a significant market share in 2025.

  • Within the land preparation equipment segment, tillers and ploughs are key players, holding substantial market shares in 2025. This entire segment is anticipated to expand at a CAGR of 1.42% by 2031.

  • In the seedling and planting segments, seed drills are expected to lead, capturing a market share of around 6% in 2025. This segment is projected to show significant growth by 2031.

  • Combine harvesters hold a significant position within the Australian agricultural equipment market. Its popularity stems from several advantages, including faster harvesting speeds, suitability for high-capacity farms, reduced labour dependency, and minimised crop loss due to precise cutting mechanisms. In the broader harvesting equipment segment, combine harvesters are forecast to grow at a significant rate during the forecast period.

  • Similarly, plant protection systems are evolving toward more targeted approaches. This includes the adoption of low-volume, camera-guided self-propelling sprayers and biologically friendly delivery systems. These advancements aim to reduce chemical usage and drift, thereby ensuring compliance with increasingly stringent environmental regulations.

  • In the other equipment segment, mowers lead the segment with the largest market share in 2025. Meanwhile, balers with a value of around $54 million in 2025 are projected to grow at a significant rate during the forecast period.

AUSTRALIA AGRICULTURE EQUIPMENT MARKET GEOGRAPHICAL ANALYSIS

  • New South Wales is the most diverse and strategically significant agricultural region, supported by a broad mix of broadacre cropping, cotton cultivation, and livestock farming. Market growth in the state is increasingly shaped by machinery replacement cycles and the adoption of precision agriculture technologies, rather than the expansion of equipment fleets.

  • Victoria exhibits one of the highest levels of machinery use per hectare, reflecting its strong mixed farming base. Demand is primarily concentrated on compact and mid-range tractors, along with balers, mowers, and specialised planting equipment.

  • In Queensland, the agricultural equipment market is heavily influenced by large-scale farming operations and the prominence of sugarcane and grain production. These characteristics generate strong demand for high-horsepower tractors, efficient sprayers, and specialised harvesting machinery.

  • Western Australia is distinguished as a high-value but lower-volume market, dominated by expansive, export-focused broadacre farms. Although fewer units of equipment are sold compared with the eastern states, average transaction values are significantly higher due to strong demand for ultra-high-horsepower tractors, large seeders, and high-capacity combine harvesters.

  • Winter crop production in South Australia is forecast to rise by 63% to 8.7 million tonnes in 2025-‍26. Production is forecast to rise in 2025-‍26 because of average to above-average rainfall across most cropping regions in South Australia throughout October 2025.

  • Tasmania is a prime location to produce cereal and seed crops such as hemp, vegetables, and grass seeds, along with other high-value crops such as canola and malting barley. The Tasmanian Institute of Agriculture (TIA) at the University of Tasmania has launched a new strategic plan for 2026-2031 focused on advancing sustainable agricultural growth and food production in Tasmania.

AUSTRALIA AGRICULTURAL EQUIPMENT MARKET VENDOR ANALYSIS

The agriculture equipment market in Australia is competitive and dominated by both global and strong domestic manufacturers. Companies like John Deere, CNH Industrial, Kubota, and AGCO hold a significant share of the market.

The top three companies thrive on innovation, strong dealer networks, and technology to attract Australian farmers across diverse operations from broadacre to mixed farming.

John Deere's 2025 Australian market strategy centres on unprecedented horsepower capabilities combined with advanced autonomy and an aggressive electrification roadmap.

Recent Developments in the Australian Agriculture Equipment Market

  • In November 2025, John Deere updated its 5EN specialty narrow tractor range in Australia, focusing on more power, better comfort, greater precision, and improved usability.

  • In October 2025, John Deere unveiled the 9RX 830 at Australia’s largest field days, highlighting a major productivity boost for broadacre and row-crop farming. The 830-horsepower model leads a new high-horsepower 9RX series that also includes the 9RX 770 and 9RX 710.

  • New Holland unveiled the T9 SmartTrax tractors equipped with PLM Intelligence™ for the 2025 model year - a high-horsepower, tracked 4WD tractor line designed for demanding agricultural work with advanced connectivity and performance features.

  • Mahindra & Mahindra launched its next-generation OJA tractor range in Australia in September 2025, marking its 20th year in the market with models like the OJA 1123 HST, 1126 HST, and 2126 HST, offering advanced features like hydrostatic transmission, power steering, digital displays, and optional HVAC cabins, targeting lifestyle and small farm owners.

  • In July 2024, Landpower and CLAAS Harvest Centre unveiled the CLAAS XERION 12 series high-horsepower tractor in Altona, Melbourne, signalling the arrival of the model in Australia.

WHY SHOULD YOU BUY THIS REPORT?

This report is among the few in the market that offer outlook and opportunity analyses forecast in terms of the following:

  • Market Size & Forecast Volume (Units) 2022-2031

  • Segmentation by Equipment Type

  • Production and trade values

  • Major current and upcoming projects and investments

  • Competitive intelligence about the economic scenario, advantages, industry dynamics, and industry shares

  • Innovative technologies

  • Share by each equipment segment

  • Company profiles of major and other prominent vendors

  • Company profiles of distributors

  • Market shares of major vendors

💰 PAY IN-TIME FINANCE

Australian Agriculture Update: Fuel Reality Hits Hard — and Farmers Respond

This week has been one of the most telling yet for Australian agriculture — and the pressure is no longer building, it’s fully here.

Across NSW, farmers are effectively running on empty, with diesel prices sitting above $3 per litre in many regions. Supply has become tighter, deliveries are being managed more carefully, and in some cases delayed — forcing producers to plan fuel use just to keep operations moving during critical windows.

At the same time, a refinery disruption in Victoria has tightened the broader fuel supply, highlighting how exposed Australia’s fuel network can be when issues arise locally.

Input pressure is rising just as quickly. Fertiliser supply remains under strain due to global disruptions, with key imports still affected by geopolitical tension. For many operations, fuel and fertiliser are now driving a significant portion of total costs, placing real pressure on margins.

The result is clear — higher costs, less certainty, and tighter cash flow.

But the response from farmers this week is decisive.

There’s a clear shift toward control and restructuring. More producers are refinancing existing debt, negotiating better terms, and freeing up cash flow. Others are unlocking equity in land or equipment to operate more efficiently rather than expand.

In this environment, Pay In Time Finance is working alongside Australian farmers to restructure lending, reduce repayment pressure, and align equipment and asset finance with seasonal income.

It’s a tough period — but the operators who stay proactive and structured are the ones staying in control.

Rural Property Wanted – Riverina Region

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This is a genuine opportunity for landholders considering a sale or exploring market interest.

For confidential discussions or to express interest, please get in touch with our team.
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E: [email protected]

📰AGRICULTURAL NEWS AUSTRALIA

Australia secures fertiliser from Indonesia to meet crop needs

About 60% of the nation’s supplies of urea normally travel through the now largely shut Strait of Hormuz

Prices of fertiliser have doubled in parts of Australia since the outbreak of the war. PHOTO: PIXABAY

[MELBOURNE] Australia will purchase 250,000 tonnes of agricultural-grade urea from Indonesia to help fill gaps in its supply left by disruptions from the war in Iran.

In a deal facilitated by the two governments, Incitec Pivot Fertilisers will purchase the urea from Pupuk Indonesia Holding, fulfilling about 20 per cent of Australia’s remaining requirements for the upcoming winter crop, which includes major grains and oilseeds such as wheat, barley and canola.

Although there’s more to do, “this additional volume will go a long way to shoring up critical supplies to Australian farmers”, Incitec’s president, Scott Bowman, said in a statement.

Prices of fertiliser have doubled in parts of Australia since the outbreak of the war. About 60 per cent of the nation’s supplies of urea normally travel through the now largely shut Strait of Hormuz. Some growers are rotating to less fertiliser-intensive crops to deal with the growing uncertainty, which will likely reduce the amount of wheat grown.

Like much of Southeast Asia, Indonesia is a major importer of Australian agricultural produce, especially wheat.

Indonesia has a surplus of 1.5 million tonnes of urea, which opens up an opportunity to export to countries including Australia, Indonesia’s Vice Agriculture Minister Sudaryono said in a separate statement. Other nations, including India, the Philippines and Brazil, have also expressed an interest, he said. BLOOMBERG

📅 WEEKLY AUCTION DATES – 2026

Click here to see the list of upcoming auctions at www.realmgroup.com.au/auctions

14th April 2026 - 8:00 am

📝 FIELD NOTES WITH RD CREATIVE STUDIO

What Big Ag Already Understands About AI That Most Operators Don’t

At this point, you don’t need to look at Silicon Valley to see where AI is actually going. Just look at what Syngenta is doing on the ground. As a global agriculture company working directly with farmers on seeds, crop protection, and farm operations, they’re embedding it into decisions farmers already make (when to plant, what to apply, how to respond when conditions shift) so the outcome is simpler and faster. 

It’s not presented as a system to learn or a tool to manage. It sits inside decisions that already have to be made. That’s the real shift. AI isn’t showing up as something separate from the work. It’s being layered into the work itself. Once you see it like that, the pattern becomes obvious, and it shows up in three consistent ways. You’ll see what that looks like in practice below.

Fewer Decisions, Not More Tools

Most operators aren’t short on software but on headspace. When every quote, follow-up, and schedule change requires a fresh decision, the day fills up with small calls that drain focus. What we’re seeing in practice is a move toward systems that collapse repeated decisions into clear next steps. The work doesn’t change, but the number of times you have to think it through does. That’s where the real leverage starts to show up across quoting, admin, and day-to-day coordination.

Timing Beats Intelligence

In operations, knowing what to do is rarely the issue. Acting at the right time is. Late replies lose jobs, late orders cost money, and late follow-ups quietly kill momentum. The newer AI layer tightens timing by surfacing what needs attention earlier and keeping things moving when the day gets busy. It doesn’t make decisions for you; it makes it harder to miss the moment when a decision matters.

Thinking, Off Your Plate

A lot of operational load sits in your head—who to chase, what’s pending, what slipped. That works until it doesn’t. We’ve been building simple systems with operators that take recurring thinking out of the loop and place it into prompts, reminders, and lightweight automations. Once it’s in place, the difference is immediate: fewer loose ends, steadier follow-through, and less second-guessing across the week.

Want to Remove the Friction From Your Week?

If you’re feeling the drag of small decisions stacking up, that’s exactly where this fits. We can map where time is being lost, tighten the flow, and put the obvious next steps on rails without adding complexity. If you want to see what that could look like in your setup, email [email protected] and we’ll share a few practical examples.

🤠 RINGERS FROM THE TOP END (RFTTE)

G’day REALM Readers…

There’s a pretty unique project out of the Northern Territory that I reckon is well worth getting behind. Pasture: The Livestock Simulator is an Australian-made game designed to replicate life on a cattle station - from mustering and herd management through to making real-world livestock decisions. It’s built by Territory locals, a global first and based on the reality of the industry, not some overseas interpretation.

I've been to several conferences around Australia over the last 3 years where I've seen kids playing it - they are intrigued - who wouldn't be - flying choppers, catching scrub bulls in bull catchers, directing road trains - it has them asking questions, and some are actually fascinated that they can do this in real life!

What makes this one different is the bigger picture. The next generation coming into Ag is already spending time on screens - and 'Pasture' is meeting them where they are. We’ve all seen how games spark interest in machinery, farming and rural life. This is Australia’s chance to do the same for our cattle industry, in our own way.

The two founders, Nathan and CJ, aren’t outsiders. They’ve lived it. Both born and bred in the Territory, they’ve taken very different paths - from the Army and business ownership to running companies and working around the world - before coming together to build something that reflects the industry they grew up around. It’s a proper grassroots effort, years in the making.

The project is now live on Kickstarter, and this is where the industry can play a role. If we want more people to understand what we do, consider a career in Ag, and get exposure to cattle station life, this is exactly the kind of initiative worth supporting.

Quick note: if you do choose to back the project via our link, and we reach the goal, RFTTE may receive a small commission at no extra cost to you - it just helps us keep running this newsletter and continue supporting the industry with projects like this.

So if you like the idea of backing two Territory blokes having a crack - and helping showcase Australian agriculture to the next generation - jump in and support the project.

HELP THEM REACH THEIR GOAL

HELP THEM REACH THEIR GOAL: https://rfttejobs.news/Pasture

Hooroo for now,
Simon Cheatham
Founder RFTTE - The Online Campfire
0417 277 488 | [email protected]

📷 SAMANTHA WATKINS PHOTOGRAPHY

REALM Group Australia is proud to sponsor amateur photographer Samantha Watkins. We've seen her photography skills grow tremendously over the years, and we believe it's the perfect time for her to step into the photography world.

Click on the link to take you to her FB photography page, where you can see her beautiful photos: "Samantha Watkins Photography" on Facebook.
https://www.facebook.com/profile.php?id=61573116870308

All photos are available for purchase – simply email [email protected], and she will be happy to assist you.'

🚨 FEATURED LISTINGS THIS WEEK

Check out our latest machinery, livestock, and equipment listings below. New items are added weekly from farmers across Australia.

(9079) Bettison X 2 ( one for spares)

(9086) Kelly 40 Foot Disc Chain

→ View all For Sale listings at www.realmgroup.com.au/listing/for-sale
→ View all Under Auctions at www.realmgroup.com.au/listing/under-auction
→ View upcoming Auctions at www.realmgroup.com.au/auctions

🏘️ YOUR TOWN

Strategy & Ops Lead (I get sh*t done!)

Follow us on Facebook and join ROBBIE’S REALM and tell us why Robbie should come and visit YOUR TOWN!

🎙️ NEW PODCAST - TALKIN' SH*T

Ideas Paddock Podcast - Hosted by Robbie and Ramo. From Fertiliser to Finance - We Tell It Like It Is! Subscribe to YouTube and never miss an episode.

Join the IDEAS PADDOCK community and have your say!

Cheers,

The REALM Group Australia Team

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